【The
latest technology and one of the largest in Japan】
●In addition to Sengawa Operation Center, Aomori Call Center was
established
●100 interviewing booths centrally located and managed as of Apr. 2007
●Multi-function equipment
（voice recording, commercial playbacks, monitoring）
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【Responding to a wide range of client needs with CATI 】
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100 booths we use in our telephone operation are all equipped with system of CATI(Computer Assisted Telephone Interviewing) |
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CATI makes possible the computerized control of data collection that was previously conducted with pencil and paper |
CATI capabilities include autodial functions, questionnaire design, appointment functions, sampling management through an automated Sampling Management System(SMS), and analysis functions
Advantages of CATI
- The rotation or randomization of question attributes is simple and eliminates bias
- The questionnaire essentially becomes a computer program allowing for complicated skips within the questionnaire, which helps to eliminate interviewer error, and allows for quick snapshots of the survey progress. Logic checks on the data are conducted in real-time
- Real-time data collection which allows for instantaneous knowledge of survey progress and prediction of incidence rates for the survey
- Data entry is completed at the same time the interview is completed
- Surveycraft CATI software is the worldwide leader in telephone interviewing software
In short, CATI allows us to provide quality data very quickly |
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【Experienced
Interviewers】
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200 registered operators |
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More than 50 interviewers have more than 5 years experience, 17 have 10 or more years of interviewing experience. Experienced interviewers are a valuable asset of our company and the key to our delivery of accurate data. |
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A rich interviewer training and education program helps us to provide high quality, accurate data
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| ＜Interviewer Manual＞ |
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【Random
Digit Dialing(RDD)】
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Adams constantly seeks to use new technology and one of these
is Random Digit Dialing. |
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RDD is a common practice in the USA where telephone interviewing
was invented and is difficult to implement with other research methodologies
such as door-to-door interviewing. Considering the increase of unlisted
phone numbers and the attendant demographic problems, many clients
are demanding more representative sampling and RDD is one of the tools
that we can use to satisfy that requirement. |
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In RDD, the last 4 numbers of a phone number are randomized
by computer. From our experience in using RDD, 60% of collected samples
are from numbers listed in the phone book and 40% are from unlisted
numbers. |
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In addition to the above, Adams continues to respect respondents
privacy and be considerate of convenient times of day to call as well
as test new ways to gather even higher quality data. |
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【Project experience in many areas, with an emphasis on B2B research】
Adams conducts over 500 telephone surveys a year by phone alone. This is
the twice the number of projects conducted 2 years ago and we think business
will continue to expand.
We conduct projects of various types with consumers and businesses and even
with other interviewers/operators in what is called Mystery Shopping.
In particular, more than 35% of Adams yearly projects are business to business
research. This is 3 times the industry average.
Adams is able to conduct difficult business to business research projects
because of our many years of skill in interviewing and the use of technological
tools such as CATI. Using the speed, immediacy, wide coverage, and efficiencies
of the telephone, Adams will continue to produce results for public opinion
polls, advertising effectiveness, and other types of research.
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