Adams Communications

【Research Themes】

Market Research begins with the client realizing a problem that they need to solve. In consultation with the client, Adams helps the client to evaluate the problem and generate a research plan. It is only after this step that market research begins.
Adams Communications assists the client with all phases of market research; Planning, Data Collection and Processing, Analysis, and Reporting. Our experienced research staff will help the client to resolve their research problem through proper planning, data collection, analysis, and reporting of the results of research.
Our staff have experience in and we have conducted research in the following areas

Adams Research Experience

＜Society/Lifestyle Related＞	＜Product/Service Related＞	＜Retail/Distribution Related＞
Public Opinion Research / Election Polls	Product Brand Penetration	Distribution Channel Research
Lifestyle Research	Product Usage & Awareness	Point of Purchase Promotion Usage Research
	Concept Testing	Store Location Tests
＜Corporate Brand Related＞	Package Testing
Corporate Brand Awareness Research	Package Testing	＜Advertising/Media Related＞
Corporate Brand Image Research	Product Trials	Advertising Awareness
Customer Satisfaction Surveys	Product Demand Forecasting	Advertising Evaluation
		Advertising Effectiveness
		Advertising Testing (Pre-Testing)
		Readership Surveys……JBRS/MMMR

There are as many research problems as there are clients. Some clients may already understand their research problem or segmented the market but do not know how to go about collecting data while others may have already conducted research but are unsure of how to use the information gained from the research. Adams provides assistance to its clients across the whole spectrum from consultation on research methodologies to data analysis methods.
If you think you have a market research need please do not hesitate to contact us.

【Research Methodologies】

Adams Communications has the staff and experience to meet your company's research needs regardless of the methodology.

Methodologies used by Adams Communications

Quantitative Research Methodologies

Telephone Surveys

Mail Surveys

Door-to-Door Interviews

Central Location Tests

Street Intercepts

Event/Exhibition Surveys

Qualitative Research Methodologies

Focus Groups

In-Depth Interviews

Executive Interviews

Other Research Methodologies
and Services